Digital Marketing For Construction Industry

Traditional marketing isn’t working as well as it used to, particularly for contractors and construction companies. You need to start using proven digital marketing strategies that can deliver results fast and efficiently in order to grow your business.

Move Ahead Media has extensive experience in a variety of industries, including construction, and is proficient in analyzing the unique aspects of a business and providing individualized solutions.

Firstly Your foundational digital marketing strategy should include these three key elements:

Website – professionally designed to represent your company online. Be sure to include all the important details about the services you offer as well as a contact form for your website visitors to get in touch with you.

SEO – search engine optimization is the road map that leads potential customers to your website. Effective keyword research and professional content fuels lead generation to attract visitors to your site.

Online business listings – Google my Business is the most important online business listing for your construction business. You should also create listings for YP, Yelp, Bing, and others.

Online advertising gives you the ability to reach specific audiences that you actually want to work with. There are many places where you can place ads here’s three that work for best for construction companies

Google Ads – With Google Ads, your ad will appear when people search for specific terms related to your industry.  With Google Ads, you can reach relevant audiences throughout the entire conversion process – from the early research stage all the way to when they are ready to buy. In addition to this, Google Ads’ real-time data allows us to make faster and more informed decisions based on the best performing campaigns and, thus, boost the performance of our marketing campaigns based on actual website engagement, quotes, inquiries, and phone calls.

Social Media – Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms provide advertising opportunities. These platforms can be used to target home owners, job titles, interests, and other data. Without a strategy, social media may be a very unproductive way to reach out to potential clients.

Retargeting – these ads are triggered when someone visits your website and are shown to them on the social media channels you choose to advertise. This targets a warm audience that is already interested in your services and are more likely to contact you.

If you are a construction company looking to build a digital marketing strategy, let Move Ahead Media help you. We are experts in designing and executing successful marketing strategies. Plus, we promise to offer cutting-edge lead conversion and brand awareness techniques to your digital marketing campaign.

To find out more, let’s start a conversation – you can book a call with one of our experts using our link

There’s no cost and we can provide some free initial advice as well as discuss your options with you.