Onsite Seo Services UK

The key components of constructing your website for the SERPs come down to the onsite optimisation, otherwise known as on-page SEO. This part of the SEO can actually be fairly straightforward if you know exactly how to perform such website optimisation and search engine marketing, but it can also be down to an exact science.

What is Onsite Optimisation?

The first things that Google sees, in layman’s terms.

It mainly comes down to these areas:

• Onsite content
  The quality, word count and presentation of the content found on each page. Two lines of sales copy just won’t do.
• Meta descriptions
  Essentially 150 – 160 characters of sales copy that the user will see when they search for a term in Google.
• Titles
  Also a part of the metadata, which can decide who clicks on your link.
• Tags (including alt tags)
  Alternative text for screen reader users, which can be optimise the images on your site.
• Structure of the site Is your site easy to read? Is the layout stylish? Is it easily accessible?

Your first area of focus should be on keyword research, which can be a time consuming process if you don’t know exactly where to begin (or even what keywords to aim to rank for).

In a general sense, when it comes down to website optimisation, the keyword you would like to rank for should be included in your content and metadata in order to see your pages being ranked in the SERPs.

These days, search engines are looking for the right mix of good quality content, the amount of time spent on a certain webpage, how many times people click through to a webpage and if the page is of any use to the visitor – if a conversion is ever made.

If you’re not optimising your site correctly you could be in for surprise when your site is not in the top ten, and who searches on the second page of Google? (Answer: 6%, compared to 94% on the first page.)